Hydration-first
acne care

Meet the new Proactiv+ acne routine, now with improved hydration! Soothe dry, acne-prone skin in just 3 easy steps.

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America’s #1 clear skin routine
dermatologist-developed
20 million+ customers
America’s #1 clear skin routine
dermatologist-developed
20 million+ customers

Hydration-first
acne care

Meet the new Proactiv+ acne routine, now with improved hydration! Soothe dry, acne-prone skin in just 3 easy steps.

shop now

Clear breakouts
in 3 easy steps

Take our quick quiz to find the right routine for you.
how proactiv works take our quiz

for oily/combo skin

Proactiv Solution

for sensitive skin

Proactiv Clean

for dry skin

Proactiv+

for stubborn acne

ProactivMD

Dermatologist-developed formulas you can trust, designed specifically for acne-prone skin.

SHOP SKINCARE

Proactiv+® 3-Step Routine

Proactiv+® 3-Step Routine

$108.00 USD $91.80 USD

Proactiv+® 3-Step Routine

for dry skin

Size
$91.80 USD $108.00 USD
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Proactiv Pore Cleansing Brush

Proactiv Pore Cleansing Brush

$55.00 USD $46.75 USD

Proactiv Pore Cleansing Brush

removes pore-clogging impurities

Size
$46.75 USD $55.00 USD
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ProactivMD® Ultra-Hydrating Moisturizer

ProactivMD® Ultra-Hydrating Moisturizer

$48.00 USD $40.80 USD

ProactivMD® Ultra-Hydrating Moisturizer

combats dryness for up to 8 hours

Size
$40.80 USD $48.00 USD
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Post Blemish 10% Vitamin C Serum

Post Blemish 10% Vitamin C Serum

$28.00 USD $25.20 USD

Post Blemish 10% Vitamin C Serum

helps brighten complexion

Size
$25.20 USD $28.00 USD
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Proactiv+® 3-Step Routine

Proactiv+® 3-Step Routine

$108.00 USD $91.80 USD

Proactiv+® 3-Step Routine

for dry skin

Size
$91.80 USD $108.00 USD
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Explore exclusive bundles

Save your skin (+ your $$$) with bundles featuring clear skin essentials.

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Treatments
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New!
Best Sellers
Treatments
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CLEAR SKIN, CLEAR RESULTS

View More Reviews

*Results depicted are based on an 14 week period. Individual results will vary.

"I feel like the other systems that I tried before Proactiv were always so complex. Ever since Proactiv, it's just 1, 2, 3 steps. So, you don't have to think much. And that's a yes in my book."

Victoria

Proactiv Solution® 3-Step Routine
Proactiv Solution® 3-Step Routine
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AS SEEN IN

Women's Health

Oprah Daily

Glamour

Forbes

BYRDIE

IPSY

"The hydrocolloid technology protects skin to promote healing while salicylic acid sloughs away pore-clogging oil and dead skin" - on Zits Happen® Patches
"Figuring out a routine for acne-prone skin is challenging, but this kit makes it easy. It's not only perfect for travel but includes everything you need to target breakouts. The three-step routine consists of a sulfur-based cleanser, the Azelaic Pore Perfector to help decongest buildup in the pores and improve skin texture, and a moisturizer that contains salicylic acid to treat existing breakouts and prevent new ones from forming." - on Proactiv Clean™ 3-Step Routine.
"Sometimes sunscreen has a tendency to burn when I put it on—especially in the more delicate areas of my face, like under my eyes. But not this one. The formula isn’t at all tacky and it doesn’t feel heavy or excessively dewy." - on Proactiv Clear Skin SPF 30
"Charcoal on its own is a deep cleansing superstar, so Proactiv has created a dual-action brush that digs and pulls debris out of pores using innovative charcoal-infused bristles. It has two speeds and works on all types of skin, but it’s especially a must for acne-prone guys and those of us with oily skin."
- on Proactiv Pore Cleansing Brush
"Proactiv has been around for so long that the brand has multi-generational users; parents not only pass it along to their adolescent children but continue to swear by the products themselves, too."
Best Accutane Alternative Overall
"As pioneers in the Accutane alternative OTC options, Proactiv now has tiers of treatments available for those needing respite from acne. We are big fans of ProactivMD, the latest collection from the brand, which features ingredients shown to target more severe acne."

MEET OUR BOARD
CERTIFIED
DERMATOLOGISTS

Our scientific advisory board lends insights and strategic guidance to help create solutions that treat, restore & maintain healthy skin.

MEET OUR BOARD
CERTIFIED
DERMATOLOGISTS

Our scientific advisory board lends insights and strategic guidance to help create solutions that treat, restore & maintain healthy skin.