Adam Levine

Adam Levine


Adam Levine
Los Angeles, California

Career Highlights:

As lead singer of the Grammy-nominated band Maroon 5, Adam has made a name for himself with a signature voice that has become woven into our country's musical fabric. He has been a popular judge on The Voice for the past 3 seasons and also has starred in the TV show American Horror Story: Asylum as well as the independent film Begin Again.

Why He Tried Proactiv+

I'll be honest. As a teenager, I had horrible breakouts. I would hide from cameras, hide in my room. I was just ashamed of my acne …Today, even though I'm a celebrity, I'm no different than anyone else. Acne just shows up and causes trouble. And it can mess with your confidence.

What He Loves About Proactiv+

"This new Proactiv+ is awesome. It clears the acne blemishes, plus it can give you great-looking skin. Done and done … Acne may be good at destroying self-confidence, but Proactiv+ is good at destroying acne."

What He Wants You To Know About Proactiv+

"Proactiv+ is a game changer; it treats acne and treats your skin right. As a guy … I don't like to use a lot of male acne products. But with this, it's three easy steps and you're doing all you need to do."

AJ Cook

For nine years and counting, AJ Cook has kept audiences rooting for her as the savvy and tough special agent on CBS's hit show Criminal Minds. Being on such a demanding drama—while also acting in feature films (Night Skies, Least Among Saints and 2014's Wer) and juggling her roles as wife and mother—challenges AJ to maintain her signature positivity and health-conscious lifestyle.

Over the years, she's noticed how an actor's busy schedule can take a toll on her skin. But thanks to the multiple benefits that she gets from all-new Proactiv+, she's enjoying her clear plus radiant skin.

Don't Have Time for Acne?

"All day, I've got makeup on, under the hot lights, working away, long hours," says AJ "Then, after work, I go home to my family and put the mom hat on." Even after her son has gone to bed, AJ barely has time to "take a breath, clean my face, get all that stuff cleaned up, and then I do it all over again. As you can imagine, it takes its toll on my skin." She adds, "But I'm on TV. You see everything ... I don't have time to not have great skin."

AJ finds solace in her daily skin care regimen, one that started as a teen. That's when AJ's first experience with acne started. "Mine was definitely a hormonal thing," she says. "I started breaking out when I was a teenager, when those hormones are just ripe and going crazy."

Hormones Cause Teen Acne

Despite sometimes washing her face up to five times a day, nothing seemed to work. "Toward the end of high school, I started getting pretty frustrated with it all ... I realized it wasn't something that was just going to go away." Around that time, she saw one of the first commercials for original Proactiv® and decided to become a "Proactiv® pioneer." It worked. "It changed my skin ... thank goodness I found it."

As AJ became a young adult, she noticed how good her skin was looking and decided to stop using Proactiv®. "I thought, 'Oh, I don't need it anymore. My skin's perfect.'"

Adult Acne Appears

Things changed when AJ got pregnant. "That is when my hormones went the most berserk—totally out of whack." Even after her son was born, AJ noticed that the acne didn't go away. It took an emotional toll. "The fact that you're still struggling with it as an adult is just agonizing, and it's frustrating, and there's got to be an answer out there. You feel like a freak ... like you're the only one."

In addition, by this time AJ started noticing dryness, dullness and other signs of skin aging appear. She knew it was time for action. "You see every line, every mark. So I started freaking out ... 'What do I do about aging?'"

"I'm not a teenager anymore ... I need something that's a little more luxurious and that's going to make my skin look all glowy, beautiful and not as harsh."

Feels Luxurious

Like many women, AJ decided to give expensive face creams a try. "I would go and buy these fancy creams ... you know, the $100 creams from the department stores? And I couldn't use any of it, because it would make my skin break out. So, I was just at a loss," she recalls. "I didn't know what to do. It's like I had to choose: Do I want younger-looking skin or do I want clear skin?"

That's when AJ discovered Proactiv+. It didn't take long for her to notice the effectiveness of this this multifunctional system. "Proactiv+ has cleared up my acne ... But, more than that, it has made my skin smoother and softer, and it's just given it a glow that has not been there for a long time."

She loves all the added skin benefits—like built-in exfoliation and hydration—that give her that extra feeling of luxury. "For someone like me, who has been using Proactiv® their whole life, you know, I'm not a teenager anymore ... I need something that's a little more luxurious and that's going to make my skin look all glowy, beautiful and not as harsh."

Restores the Glow

It's easy to see the relief on AJ's face as she relates how her personal journey for healthy, beautiful skin brought her to Proactiv+. "It has come into my life at the perfect time. It's clearing up the acne—but not just acne; it's making my skin look better, look smoother and feel softer. I love this stuff."

Now, whenever someone asks AJ what helps foster the radiance that captivates her T.V. and film audiences alike, she tells them about Proactiv+. "After you use the three-step Proactiv+ system, your skin just feels the way it should ... That's what I was so happy about with Proactiv+." She adds, "It takes care of the acne, and it smooths your skin out—that's all I've ever wanted."

What Causes Acne

What Causes Acne?

Acne is not caused by eating chocolate and French fries, or sleeping on a dirty pillowcase or not washing your face enough. Acne is not your fault.

Ultimately, your journey to clear skin depends on treating your skin on a daily basis and doing your best to avoid the cofactors you can control.

Celebrity Skin Care

Celebrity Stories

Check out their inspirational stories of healing acne & reclaiming control over their skin.


With Proactiv+, you get access to a team of Skincare Advisors happy to answer your questions or concerns, by phone (toll free) email or online chat 24/7. These Advisors have been personally trained by Dr. Rodan and Dr. Fields to give you professional one-on-one advice so that you may achieve optimal results from your Proactiv + system.

You Are Not Alone!

With Proactiv+, you are the focus. That's why Drs. Rodan and Fields have sought out and trained expert Skincare Advisors to help you:

  • Achieve better results with Proactiv+
  • Answer any questions about using the products
  • Help you customize your Proactiv+ routine for your specific skin type
  • Assist with any additional skincare questions you may have

Frequently Asked Questions

Over the years, Dr. Katie Rodan and Dr. Kathy Fields have found that the more you know about taking care of your skin, the better you will look and feel. That's why they’ve assembled this comprehensive set of Frequently Asked Questions to help you get the most out of your Proactiv+ system and take care of your skin the best way possible. You also will find answers to questions about ordering, shipping and other account-related topics. Remember, your Proactiv+ Skincare Advisors are available to answer any specific concerns you may have.

Proactiv+ Overview
Proactiv+ 3-Step System
Using Proactiv+
Purchasing, Returns and Customer Service
Proactiv+ Overview

Who is Proactiv+ designed for?

Proactiv+ is for any teen or adult who struggles with acne-prone skin, mild to moderate acne, adult acne and/or hormonal breakouts. Proactiv+ works for men and women of all ages, and will appeal especially to women in their twenties, thirties, forties and fifties who desire spa-quality skincare products. Proactiv+ takes advantage of new science to deliver more effectively on its original promise to clear acne, help prevent future breakouts and give you great skincare.

How is Proactiv+ different from Proactiv?

Proactiv+ is our most advanced solution to deliver clear, radiant, flawless-looking skin. Proactiv+ is the result of 10 years of research, extensive studies and input from thousands of Proactiv ® customers. Working with a team of expert chemists, Doctors Rodan and Fields have delivered a completely reengineered 3-Step System that fights acne faster and more effectively, and provides skincare benefits above and beyond what anyone would expect from an acne treatment.

Proactiv+ is the only acne treatment with Smart Target® Technology. Smart Target® Technology is an acne-targeting innovation that delivers 50 percent more of our prescription-grade acne-fighting medicine with laser-like precision directly to the pore, where the acne starts, and away from the skin's surface, for faster, more effective acne treatment with less irritation to the skin.

In addition, Proactiv+ has powerful acne-fighting medicine in every step for a comprehensive, dual-therapy solution that combines the most effective FDA acne-fighting ingredients to unplug pores and help prevent new breakouts from forming.

Finally, because acne is a lot more than just blemishes and breakouts, Proactiv+ has been formulated with advanced skincare ingredients to deliver solutions to many of the biggest problems of acne-prone skin, including uneven tone, unwanted pigmentation, excess oil and shine, redness and blotchiness, large-looking pores and a dull complexion.

What is Smart Target® Technology?

Smart Target® Technology is Doctors Rodan and Fields' state-of-the-art acne-targeting discovery that has been years in development and is exclusive to Proactiv+. Providing faster, gentler and more effective topical delivery of our premium acne-fighting medicine, Smart Target® Technology guides encapsulated benzoyl peroxide away from the skin's surface--to minimize dryness and irritation--and delivers it with laser-like precision directly into the pores, the target-site for killing acne-causing bacteria. Once inside the pores, the micro-layers of encapsulation open successively, gradually releasing the medicine for longer-lasting acne-fighting effectiveness with little or no dryness or irritation.

What types of acne does Proactiv+ treat?

Proactiv+ treats mild to moderate inflammatory and non-inflammatory acne. This includes everything from the periodic, hormonally triggered blemishes that affect many adult women to the all-too-common pimples, whiteheads and blackheads that can trouble teenagers for years. Teen acne lasts, on average, 5 to 7 years; adult acne can last 20-plus years. Because women experience hormonal fluctuations throughout their monthly menstrual cycle, their hormones are rarely in perfect balance. It's these fluctuations, accompanied by an increase in hormones called androgens, that explain why adult women, beginning in their twenties, can experience a resurgence of their acne.

What kinds of skincare concerns does Proactiv+ address?

Proactiv+ delivers solutions to many of the biggest problems of acne-prone skin, including uneven tone, unwanted pigmentation, excess oil and shine, redness and blotchiness, large-looking pores and a dull complexion. The advanced skincare ingredients in Proactiv+ help to restore healthy skin balance and hydration; smooth uneven skin tone; fade unwanted pigmentation and post-acne marks; control excess oil and shine; soothe and even redness and blotchiness; reduce the appearance of pores; and brighten your complexion.

Does Proactiv+ test on animals?

Our formulas are not tested on animals.

Is Proactiv+ non-comedogenic?

Yes, all Proactiv+ products have been tested and proven to not clog pores.

Proactiv+ 3-Step System

What do each of the three steps in the Proactiv+ System do?

Below is an overview that explains each of the three steps. The three steps work synergistically, each building from the previous step, to address the complex condition of acne and other acne-prone skin issues. Acne is not curable, and it is chronic, so continued daily treatment with each of the three steps is necessary to prevent breakouts.

Step One: Skin Smoothing Exfoliator
Cleanse and Smooth
With gentle exfoliating beads, glycolic acid and micro-crystal benzoyl peroxide, this creamy exfoliating wash deep cleans, tones and starts fighting acne while leaving skin soft and hydrated.

Step Two: Pore Targeting Treatment
Target and Treat
The name says it all. Proactiv+ is the only acne treatment with Smart Target® Technology. This breakthrough technology delivers 50 percent more acne-fighting benzoyl peroxide directly into the pore, where acne starts, to kill acne bacteria on contact and disrupt the acne process before new pimples start to form. With more medicine in the pore and away from the skin's surface, Proactiv+ fights acne deeper and keeps killing acne bacteria longer while minimizing dryness and irritation.

Step Three: Complexion Perfecting Hydrator
Hydrate and Refine
This luxurious, velvety, paraben-free formula uses a gentle yet powerful combination of salicylic acid, prebiotics, omegas, Kojic and glycolic acids to help clear blemishes by unclogging pores as it nourishes, moisturizes, soothes and brightens skin. The Hydrator reduces the appearance of pores, relieves redness, irritation and oily shine and helps fade dark marks.

What are the ingredients in the Proactiv+ 3-Step System?

Below is a list of ingredients in each of the three steps.

Step One: Skin Smoothing Exfoliator
Active Ingredient(s): benzoyl peroxide 2.5%
Inactive Ingredients: water, sodium cocoyl isethionate, glycerin, polyethylene, lauryl/myristyl benzoate, linoleic acid, linolenic acid, butylene glycol, dimethicone, ethylhexylglycerin, acrylates/C10-30 alkyl acrylate crosspolymer, glycolic acid, sodium hydroxide, phenoxyethanol, fragrance.

Step Two: Pore Targeting Treatment
Active Ingredient(s): benzoyl peroxide 2.5%
Inactive Ingredients: water, ethoxydiglycol, glycerin, prunus amygdalus dulcis (sweet almond) oil, polysorbate 80, polysorbate 60, sorbitan stearate, carbomer, potassium hydroxide, disodium EDTA, fragrance.

Step Three: Complexion Perfecting Hydrator
Active Ingredient(s): salicylic acid 0.5%
Inactive Ingredients: water, butylene glycol, cetearyl alcohol, dimethicone, sodium polyacrylate, scutellaria baicalensis root extract, sophora angustifolia root extract, morus alba root extract, glycyrrhiza glabra (licorice) root extract, arctostaphylos uva ursi leaf extract, kojic acid, zinc gluconate, alpha-glucan oligosaccharide, sodium hyaluronate, bisabolol, allantoin, squalane, safflower oil/palm oil aminopropanediol esters, C12-15 alkyl lactate, caprylic/capric triglyceride, caprylyl glycol, ethylhexylglycerin, glycerin, ethylhexyl palmitate, hydrogenated polydecene, hydroxypropyl cyclodextrin, PPG-5-laureth-5, polyquaternium-11, ceteareth-20, aluminum starch octenylsuccinate, polysorbate 60, hexylene glycol, PPG-2 myristyl ether propionate, sodium hydroxide, disodium EDTA, phenoxyethanol, fragrance.

How can Proactiv+ clear my acne?

Doctors Rodan and Fields know that the secret to eliminating acne and solving problem skin starts deep in the pore, where the acne process starts and ends. Proactiv+ helps to prevent breakouts by disrupting this acne process.

With Proactiv+, the three steps work synergistically to (1) remove excess dead skin and oil to unclog pores; (2) kill acne-causing bacteria inside pores with targeted prescription-grade benzoyl peroxide; and (3) keep pores clear and looking visibly smaller with salicylic acid, while advanced skincare ingredients address the 10 most common problems of acne-prone skin-- dryness and irritation, uneven tone, unwanted pigmentation, excess oil and shine, redness and blotchiness, large-looking pores and a dull complexion.

Because acne breakouts are continuously forming silently under the skin in acne-prone individuals, the multiple medicines in Proactiv+ must be used daily over the entire face to stop the acne process. Within days to just a few weeks, depending on the severity of your acne, blemishes will heal, marks will fade and skin will look clear, healthy and radiant.

Using Proactiv+

How do I use the Proactiv+ 3-Step System for best overall results?

The Proactiv+ 3-Step System should be used twice a day, morning and night, as follows:

Step One: Skin Smoothing Exfoliator
Apply a small amount to dampened skin. Using fingertips, gently massage in circular motions for 1 to 2 minutes, avoiding the eye area. Rinse thoroughly with warm water. Pat dry and follow with Step Two.

Step Two: Pore Targeting Treatment
Apply to clean, dry skin. Use 1 to 2 pumps and apply to entire face. Do not rinse off. When fully absorbed, follow with Step Three.

Step Three: Complexion Perfecting Hydrator
Using fingertips, apply generously to entire face. Do not rinse off.

Do I need to use all three steps in the Proactiv+ System two times each day to get results?

Yes. It's important to use Proactiv+ as directed. The three steps work synergistically, each building from the previous step, to address the complex condition of acne and other acne-prone skin issues. Skipping any one of the three steps can minimize results. This twice daily schedule has been most effective at keeping acne-causing bacteria controlled and treated 24/7, and in an enduring way. Remember, acne is not curable, and it is chronic, so continued daily treatment is necessary to prevent breakouts

When will I see results with Proactiv+?

Everyone's skin is different and some people may take longer than others to see results. It takes two to three weeks for blemishes to come to the surface of your skin. You may experience temporary breakouts as your skin accelerates the turnover of cells and they come to the surface sooner.

It usually takes four to six weeks to see results with Proactiv+. However, if your acne is very significant, it may take as long as eight weeks for improvement. It is important that you use Proactiv+ exactly as directed.

You may not see all of the great changes that your skin is making right away. The longer you use Proactiv+, the more visible the results will be. Remember, acne is a chronic condition that can last for years, so twice-daily application of all three steps is the key to obtaining a consistently clear and radiant complexion.

If your skin does not respond by eight weeks, or your acne is cystic and scarring, please see a dermatologist for additional treatment and more aggressive therapy.

My skin is looking clear. Do I have to keep using Proactiv+ twice a day, every day?

Acne is not curable, but it is treatable, controllable and preventable. If Proactiv+ is working, stay on it. There is no limit to the length of time you can use Proactiv+. If you discontinue Proactiv+, your blemishes are likely to return because the key causes of acne are hormonal and genetic. Teen acne lasts, on average, 5 to 7 years; adult acne can last 20-plus years.

Can Proactiv+ be used on my body?

Yes. Proactiv+ is designed to treat the process of acne whether it occurs on your face, ears, scalp, chest, neck, shoulders or back. We suggest you wear white clothing when you are using the 3-Step System on your torso because benzoyl peroxide may bleach colored fabrics.

Is Proactiv+ safe for women who are pregnant or nursing?

While the ingredients contained in the Proactiv+ formulas have not been found to cause any adverse side effects in pregnant or nursing women, we recommend that you check with your doctor prior to using Proactiv+.

Does Proactiv+ have any side effects?

Side effects are usually mild and may include drying and irritation in some users. A small group of people may be hypersensitive or allergic to ingredients such as benzoyl peroxide and salicylic acid, which are in some of the Proactiv® branded products. If you are one of those people, you should not use a product that contains benzoyl peroxide or salicylic acid without first discussing that use with your healthcare provider.

How can I find out if I am allergic to a benzoyl peroxide or salicylic acid-containing product?

To test for allergic reaction apply product sparingly to one or two small affected areas during the first 3 days. If no discomfort occurs, follow the directions stated on the product. If you develop hives or itching of the face or body, discontinue using the product. If you experience any of the following reactions, you should seek immediate medical attention: Difficulty breathing, throat tightness, feeling faint or swelling of the eyes, face, lips or tongue.

Is Proactiv+ suitable for all ethnicities and skin types?

Yes. Proactiv+ is designed for acne-prone skin, and is suitable for all ethnicities and all skin types--dry, oily, combination, normal and sensitive.

Is Proactiv+ an anti-aging regimen?

Proactiv+ is better described as an acne-treatment regimen designed with anti-aging benefits in mind--notably smaller-looking pores; improved texture and tone;visibly faded unwanted pigmentation;diminished appearance of fine lines and wrinkles; enhanced hydration and suppleness; and a brighter, more luminous complexion.

Are there other Proactiv+ products currently available?

Yes. In addition to the Proactiv+ 3-Step System, there are nine other new items created by Doctors Rodan and Fields:

Skin Purifying Mask
Emergency Blemish Relief
Cleansing Body Bar
Eye Brightening Serum
Mark Fading Pads
Skin Revitalizing Pads
Soothing Shave Gel

Can I use other skincare products while using Proactiv+?

Yes, you can use other skincare products--but please be mindful of a few very important issues. First, be certain that any product you apply to your skin is labeled "non-comedogenic" which means it is designed to not clog pores. Second, Proactiv+ is a comprehensive system designed to preclude the need for additional skincare products, such as an added moisturizer. Finally, incompatibility issues can arise when layering products from different manufacturers. Such incompatibility is evidenced by "pilling". Pilling is the flaking off of products when the skin is rubbed or touched, and indicates a loss of efficacy. Irritation, clogged pores and dryness are other problems that may arise when a variety of brands are used together. Fortunately, the full range of Proactiv+ products are designed for acne-prone skin and work well with the 3-Step System.

If I have eczema and acne, can I use Proactiv+?

It depends on the severity of your eczema. All acne medicines--prescription or over-the-counter, like Proactiv+-- have the potential to irritate skin. If your eczema is mild, start Proactiv+ slowly-- once a day or every other day, gradually increasing to twice daily over two weeks. If you are using medicines prescribed for your eczema, or if your eczema is severe, please check with your doctor before trying any acne treatments.

If I have psoriasis and acne, can I use Proactiv+?

It depends on the severity of your psoriasis. All acne medicines--prescription or over-the-counter, like Proactiv+-- have the potential to irritate skin. Fortunately, psoriasis does not typically occur on the face, so there should be no issue. If you are concerned, and your psoriasis is mild, start Proactiv+ slowly--once a day or every other day, gradually increasing to twice daily over two weeks. If you are using medicines prescribed for your psoriasis, or if it is severe, check with your doctor before trying any acne treatments.

If I have rosacea and acne, can I use Proactiv+?

Yes, it is safe to use Proactiv+ if you have rosacea. However, Proactiv+ is for the treatment of mild to moderate acne and is not an FDA-approved product for the treatment of rosacea. We recommend seeing a dermatologist if you have rosacea, which is a skin condition characterized by a flush-blush reaction and red bumps.

Can Proactiv+ help treat my acne scars?

No, unfortunately, Proactiv+ will not help with existing scars. Our best recommendation for treating existing scars is to see your dermatologist. Thanks to advances in medicine and technology, your dermatologist can offer safe and effective options for your acne scars.

Can Proactiv+ work on cystic and nodular acne?

No. We suggest that you consult a dermatologist or physician for severe cystic or nodular acne. Generally speaking, the more advanced cases of cystic and nodular acne-- large, deep, painful bumps filled with blood and pus that can linger under the skin's surface for weeks or months--are the most likely to scar. It's especially critical to take all possible measures to manage this condition.

Purchasing, Returns and Customer Service

Will I be informed when my order ships?

Yes. After placing your order, you will get two emails. The first email--sent within 24 hours after ordering-- will confirm that your order has been completed and is being processed. The second email will tell you that the processing of the order is complete and it is being prepared to ship. It also will include any relevant tracking information.

Is it possible to purchase the individual steps in the Proactiv+ System?

Yes. With your initial shipment, you will receive a Proactiv+ brochure, which lists all of the individual products available for purchase, including each of the products in the 3-Step System. To order individual products, simply call toll-free at 1-866-566-2300.

How can I access my Proactiv+ account online?

After you've ordered Proactiv+, you can easily set up your online account using the instructions provided. Once you have established your login and password, simply click the "My Account" button that's located near the top right portion of the website. Use the email address that you provided when you ordered Proactiv+.

How do I check the status or history of my orders?

For any help with current and past orders, simply call Customer Service toll-free at 1-800-309-4796.

How do I cancel future shipments?

You can cancel with a quick call to Customer Service at 1-800-309-4796.

How do I return my products?

To return your products, place the merchandise in a box with your original invoice and send it to us. If you don't have your original invoice, please make sure to include your name and shipping address, as you believe it appeared on the invoice. Please allow 1 to 2 billing cycles from the day you return your package for your account to be credited.

All returns and exchanges should be shipped to:
P.O. Box 10213
Des Moines, IA 50936

What is the Proactiv+ Guarantee?

With Proactiv+, you enjoy a 60-day money-back guarantee. If you are not absolutely delighted with your clear skin and radiant new complexion, you are welcome to return the containers-- even if empty--within 60 days of receipt for a complete refund of your purchase price (less S&H), no questions asked.

How Proactiv+ Work

The Proactiv+ System
Clear Skin Starts in the Pore

We know acne, and we know skin. And we know what it takes to have a clear flawless-looking complexion, which is what you’ll see with Proactiv+.

We also know that acne begins deep inside the pore, launched by a "perfect storm" of microscopic events - bacterial overgrowth, excess oil production, dead skin cells that clog the pore, and ultimately, inflammation creating a red, swollen bump on your skin.

Proactiv+ is an acne-treatment system that delivers skincare in every step. Formulated not only to heal, treat, and clear acne, it also helps to diminish the evidence of past breakouts, restoring skin to its healthy-looking appearance. Here's how:

    Skin Smoothing

    Gentle exfoliating beads and glycolic acid gently move away excess oil, dirt , and other impurities so benzoyl peroxide can penetrate the pore to kill acne-causing bacteria.

    Pore Targeting

    Our exclusive Smart Target® is designed to deliver benzoyl peroxide directly into the pore with laser-like precision. More in the pore means fewer blemishes and less irritation on your skin.

    Perfecting Hydrator

    Drenches skin with essential skincare ingredients designed to help soothe irritation, even skin tone, visibly reduce post-acne marks and leave skin soft, hydrated and radiant. Salicylic acid, and anti-acne medicine, helps pores appear smaller by keeping them free of the oily build-up that makes them appear larger.

What's New in Proactiv+

We revolutionized acne treatment 20 years ago with the Proactiv 3-Step System. With continued research and technology, we are able to bring you the latest and most effective system to fight acne breakouts and achieve radiant skin. And so, here's what we've done to make Proactiv+ even more successful in creating a clear, smoother and brighter complexion for you.

+ Smart Target® Technology

You may know that benzoyl peroxide (BPO) is the gold standard in treating acne; it’s a strong medicine that effectively kills bacteria in the pores, where acne starts. But BPO can also be irritating to your skin. Our exclusive Smart Target® technology encapsulates BPO so it doesn’t sit on skin’s surface but is pulled directly into your pores with laser-like precision to start killing bacteria on contact. In fact, with Smart Target®, Proactiv+ now delivers 2X more BPO into the pores.

+ Added Medicine

This antimicrobial BPO (2.5%) in Steps 1 and 2 kills acne-causing bacteria in your pores. We've added the acne medicine, salicylic acid (0.5%), to Step 3 of Proactiv + to help prevent breakouts by keeping pores clear of excess oil and dead skin cells.

+ Built-In Hydration

Each step in Proactiv+ contains hydrating skincare ingredients formulated to attract, lock-in and help sustain healthy levels of moisture in your skin. You won't experience the dryness often associated with acne medicine. In fact, you can expect results comparable to high-end skin care, because that's exactly what Proactiv+ is!

+ Skincare Benefits

Once your acne is under control, you'll want to erase the evidence and restore your skin to its natural beauty. Now, Proactiv+ has powerful skincare ingredients like kojic acid, prebiotics, omegas and hyaluronic acid to address other skin concerns associated with acne, like redness, shine, post-acne marks and uneven tone and texture. For as long as you use Proactiv+ with its proprietary blend of brighteners, moisturizers, and conditioners, you'll enjoy your new-found smooth, uniform, clear, and radiant complexion. With Proactiv+ you'll be experiencing the best combination of medicine and good for you skincare ingredients. Clear skin without compromise.

The Results Are In

Prior to making Proactiv+ available to the public, a 13-week user-perception study was conducted. Not only did every single participant enjoy fewer breakouts, but over 90% of them also reported:

  • Smaller-looking pores
  • Less oily skin
  • Smoother-looking skin
  • Improved look of texture & clarity
  • Visibly improved post-acne marks
  • Brighter-looking complexion
  • Less dryness
  • Less irritation & redness
  • More radiance

How To Use Proactiv

Watch How to Use Proactiv+

In this video—actress, singer, dancer and acne sufferer Julianne Hough describes how to use Proactiv+ ... morning and night ... to keep your complexion flawless.

"You didn't choose acne. It's not your fault.
But you can choose to have clear plus radiant skin, with Proactiv+."
—Julianne Hough
Quick-Start Guide
Just 3 Steps ... 2 Times a Day = Clear, Radiant Skin
Here's how to treat acne using the all new Poactiv+ 3-Step system. All steps are designed to be used together and consistently for best results!

Step One: Cleanse

Skin Smoothing Exfoliator

Smooth away excess oil, dirt and other impurities with your daily cleanser
  • Apply a large coin-sized amount to dampened skin.
  • Gently massage in circular motion for 2-3 minutes.
  • Rinse thoroghly with warm water and pat dry.

Step Two: Treat

Pore Targeting Treatment

Kill acne bacteria deep in the pore with your daily treatment
  • Apply a minimum of 2 pumps to clean, dry skin.
  • Gently smooth over entire face—do not rinse off.
  • Allow to fully absorb before proceeding to Step 3.

Step Three: Repair

Complexion Perfecting Hydrator

Soothe irritation, brighten tone and visibly reduce post-acne marks without clogging pores with your daily hydrator
  • Apply a minimum of a large coin-sized amount to dry skin.
  • Gently smooth over entire face—do not rinse off.
  • Allow to absorb. Reapply throughout the day if needed. If going outside, also apply SPF 15 or higher.

Julianne Hough

Julianne Hough

Actress, Dancer, Musician

Julianne Hough
Orem, Utah
Actress, Dancer, Musician

Career Highlights:

Beautiful Julianne Hough is one of the most exciting new young stars—a multitalented dynamo who burst on the scene as a champion ballroom dancer; known around the world as a two-time professional champion on Dancing with the Stars before she went on to take the worlds of music and film by storm. She is an award-winning singer and has starred in such films as Footloose, Rock of Ages and Safe Haven. In 2014, she joined Dancing With the Stars as a permanent judge.

Why She Tried Proactiv+

I had had a major breakout while I was on Dancing With the Stars, and it was kind of a shock for me because I never really had acne growing up … Having clear skin is probably one of the most important things in my life. That’s the first thing that people see, and that’s the first thing that I see.

What She Loves About Proactiv+

"Using Proactiv has given me the confidence to just go out there and do my best and see what happens! I think I look younger now than I did when I was 18 because I’m not wearing as much makeup. I’m not hiding as much of who I am, and you’re really seeing me for me!"

What She Wants You To Know About Proactiv+

"I think that Proactiv+ has found the perfect balance. It gives you all the medicine needed for clear skin, puts medicine into those pores, and at the same time it’s very hydrating. You feel more luxurious. Proactiv+ is the best of both worlds."

Jurnee Smollett-Bell

Jurnee Smollett-Bell


Jurnee Smollett-Bell
New York, NY

Career Highlights:

With her stunning beauty and talent in the TV, Film and Theatre worlds, Jurnee has taken her success from award-winning motion pictures such as the Golden Globe Nominated film, The Great Debaters and television shows, Parenthood to become one of Hollywood’s most celebrated talents. Whether it is her ongoing work in entertainment or championing causes like The Children’s Defense Fund or Artists for a New South Africa (ANSA), Jurnee is embracing life in the spotlight.

Why She Tried Proactiv+

I had a long struggle with acne, starting
when I was 10, and it got worse as my career
took off. There were a lot of close-ups showing
every single flaw, every single blemish
. I was
playing a teenager, but in real life I was not only
a young adult playing a teenager, but also a
young adult suffering from adult acne.

What She Loves About Proactiv+

“Before Proactiv®, I wasn’t really able to depend on my skin. I wasn’t able to get up and go take my dog for a walk, attend a meeting or go to work without stressing about my acne. Now I’ve got an easy-to-follow, everyday routine to clear my blemishes and help prevent new breakouts.”

What She Wants You To Know About Proactiv+

“Proactiv+ is not just a brand. It’s something that actually does change your life. The 3-step system is amazing and things have gone to a whole other level with my skin. I’m able to wear makeup, work long hours and come home and not worry that my skin is going to break out.”

Krysten Ritter

Krysten Ritter

Actress, Producer

Krysten Ritter
Shickshinny, Pennsylvania
Actress, Producer

Career Highlights:

Krysten Ritter received critical acclaim for her performances as Jane Margolis on AMC’s hit series Breaking Bad and as the lead character on the ABC sitcom Don’t Trust the B---- in Apartment 23. She has also appeared in several feature films, including Life Happens (which she also co-wrote and co-produced), Veronica Mars, Search Party, She’s Out of My League and Confessions of a Shopaholic. Krysten is set to appear in Tim Burton’s Big Eyes opening Christmas day.

Why She Tried Proactiv+

Back when I was dealing with the misery of breakouts, I tried everything. You name it. I tried everything you can find over the counter, home remedies, a new filter for my shower head, toothpaste! It was making things worse, and it was just a disaster.

What She Loves About Proactiv+

"A lot of products promise a lot of things. What’s really great about Proactiv+ is that it does what it promises. It does feel like a luxurious skincare regimen ... like heaven on your face … It makes my skin like porcelain. I've been getting so many compliments lately. My makeup artist has told me she's never seen my skin better."

What She Wants You To Know About Proactiv+

"Literally within 48 hours, Proactiv+ started clearing my skin. It fights the breakouts, but also has good grown up, anti-aging properties as well—which I’m all about. It’s very nourishing and hydrating."

Melissa Claire Egan

Pampering Beats the Stress

In addition to critical acclaim for her Emmy®-award-nominated performances on All My Children and The Young and the Restless, Melissa Claire Egan is getting all sorts of compliments on her glowing skin.

That's not by accident.

The vivacious daytime star admits: "I love to pamper myself. Whether that means a nice hot bath, a glass of wine in front of the fireplace, yoga or just washing my face every day, pampering is my way of stopping the stress." Despite her busy schedule and the havoc that a Hollywood lifestyle can have on her acne-prone skin, Melissa makes sure to take time out for life's little luxuries.

"That philosophy comes straight from my mother and grandmother," she reflects. "They've always taught me to take time out for myself, no matter how busy I am. They also tell me, 'Embrace who you are and don't force yourself to look like something you're not.' Best of all, they say as they do: They're both so naturally beautiful."

"Be good to yourself. Love your skin. And take care of it with Proactiv+."

Elevates Her Daily Skincare

Melissa credits new Proactiv+ for elevating her daily skincare routine.

"Yeah, Proactiv+ is definitely one of my beauty luxuries," she says. "It not only cleans and gets the impurities out, but it also enhances my complexion. It's one of my ways of decompressing." With its advanced technology, added medicine and breakthrough ingredients for improving hydration, and the look of tone, texture and brightness, Proactiv+ gives Melissa exactly the kind of daily pampering she deserves.

Be Good to Your Skin

She thinks you deserve that kind of pampering, too. "Whenever people ask me what my secret for having a good complexion is, I tell them, 'Be good to yourself. Love your skin. And take care of it with Proactiv+.' "


Welcome to Proactiv+
Your skin can be clear.

That's right. You've found Proactiv+. You’ve discovered an acne treatment system that does what it says … clears your acne and helps prevent future breakouts. Proactiv+ also delivers the exceptional skincare benefits of a visibly hydrated, even toned, radiant complexion. You can change the way your skin looks, starting today.

Acne treatment + premium skincare..

The Stanford-trained dermatologists Dr. Katie Rodan and Dr. Kathy Fields who started America's #1 acne brand Proactiv® have revolutionized acne treatment once again. Now, Proactiv+ is even more focused on fighting acne with our exclusive Smart Target® technology that delivers 2X more medicine into the pores, exactly where acne starts. It’s our fastest, gentlest, most effective Proactiv® acne treatment ever.

Plus, we've enhanced the system to go beyond just treating acne. Proactiv+ delivers more exceptional skincare benefits so you can use one skincare system to manage acne and take care of other skin issues, like the look of large pores, dry skin, uneven texture and tone, visible dark marks and loss of radiance. "The plus in Proactiv+ symbolizes that we've taken Proactiv® to a whole new level," says Dr. Rodan.

"With Proactiv+, our goal is to give
everyone the clear skin we all deserve plus
the healthy, glowing, radiant complexion
we all want."- Drs. Rodan and Fields

Why it works.

We've heard some people think there's a secret ingredient in Proactiv+ that makes it work so well. After all, how can our acne treatment system clear up skin when our customers tell us so many other products failed? That’s just it. The way a product is made does matter.

Proactiv+ works because of its unique formulations and its overall regimen approach. Each proprietary formula targets a specific step in the acne process and builds on the previous step. Taken as a whole, the Proactiv+ system contains powerful medicines designed to kill bacteria, help reduce irritation, and exfoliate skin so pores don’t clog. Just like a blue ribbon winning recipe, our secret is this: Proactiv + has been scientifically designed for maximum efficacy. We strive our best to get the most out of what we believe are the best anti-acne ingredients out there And so will you.

And beyond controlling your acne, the formulas in Proactiv+ deliver extraordinary skincare benefits so that your skin is hydrated, more even toned, and visibly smoother.

We want to share our secret with you. And then, you'll want to tell everyone you know.

Change your skin, change your life.

Acne is tough, on teens, and on women and men of all ages. The effects of acne are not just skin deep; acne impacts your self-esteem. Being in control of your acne frees you to feel positive about your skin – and yourself --outside and inside. That's what Proactiv+ can do for you, help reveal your true self to the world. And now with Proactiv+, your beautiful skin, and the confidence that comes with it, will continue to improve after your acne has cleared, which is priceless.

The Proactiv+ Difference


The Proactiv+ Difference

Discover all-new Proactiv+

From the developers of Proactiv® Solution comes the future of acne treatment and acne prevention. See how the #1 acne brand in America just got better, with the Proactiv+ Difference...

New ProactivPlus 3-step System

Clear blemishes and prevent
future breakouts

Improve visible texture & clarity

Control & balance oily skin

Brighten & smooth skin

Hydrate & soften skin

Reduce visible pore size

Relieve irritation & redness

Enhance overall skin radiance

Visibly diminish post-acne dark marks


Dermatologists Katie Rodan, MD and Kathy Fields, MD

For the past 25 years, Doctors Katie Rodan and Kathy Fields have been at the forefront of acne treatrnent and skincare.Their goal is to help people overcome the stigma associated with skin conditions in order to live life to its fullest potential. In 1995, these skin care doctors launched the groundbreaking Proactiv® Solution, the first-ever comprehensive three-step system to both treat and prevent acne.

Today, this iconic product is the world's bestselling acne system used successfully by millions of women ,men and teens ,and recognized with 28 awards and honors from the beauty and health industry. They also are the co-founders of the skincare company, Rodan + Fields®, with products to treat a range of skincare issues.

At the Forefront of Acne Treatment

Dr. Katie Rodan received her medical degree from the University of Southern California School of Medicine.and Dr.Kathy Fields from the University of Miami School of Medicine. Both completed their dermatology residency at the Stanford University School of Medicine, where they first met.

Board-certified dermatologists since 1987. Doctors Rodan and Fields have clinical private practices in the San Francisco Bay Area and serve as adjunct clinical professors of dermatology at Stanford University.

Skin Care Doctors on a Mission

In addition to the products and skincare tools they create, Doctors Rodan and Fields have made it their mission to educate the public and their medical colleagues about the field of dermatology. They are the co-authors of Unblemished, a self-help manual for treating acne-prone skin, and the national bestseller, Write Your Skin a Prescription for Change, a go-to guide for achieving healthy and youthful skin.

In addition, these prestigious skin care doctors have published articles in peer-reviewed medical journals, and speak regularly at national dermatology conferences. Both Dr. Katie Rodan and Dr. Kathy Fields are frequently quoted in national publications, including Vogue, Health, Self, Glamour, and lnStyle. They also have been featured guests on numerous local and national TV programs.

Your Story

Success Stories

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Emily's Story

Emily Story

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Amazing Result!

Amazing Result
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Amazing Result
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Amazing Result
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Type Of Acne

What Kind of Acne Do You Have?

As dermatologists for over 25 years, doctors Katie Rodan and Kathy Fields have seen and treated every type of acne. Recognizing the different forms of acne is your first step in understanding the cause and treatment of your particular type.

We define acne by its severity, helping you to know how to treat it correctly. When you have several comedones but very few papules and pustules, then you have mild acne. If you have a mix of comedones and several inflamed papules and pustules existing together, it's mild to moderate acne. If you also have some nodules along with papules and pustules, it is moderate acne. Deep cysts or any type of acne that leaves behind permanent pitted or saucer-shaped scars is categorized as severe.