The proactiv difference.
Our products are backed by science
Our 3-step systems are tough on acne, made with clinically-proven ingredients, and dermatologist tested to be gentle.
Our routines are the game changer
It's the system that makes the difference. Powerful acne treatments work with gentle skincare in easy-to-use, 3-step routines.
Over 25 years of acne-fighting expertise
We're the brand people rely on. Since 1995, proactiv has helped over 20 million customers treat their acne.
Choose the right system for your skin.
All our systems clear your breakouts and promote healthy-looking skin. And they each start at just $29.95/month.
For oily &combo skin
Proactiv Solution®
Featuring microcrystal benzoyl peroxide & glycolic acid
Cleanse: Washes away oil and dirt while treating acne.
Tone: Refreshes, soothes, and removes impurities.
Repair: Kills acne-causing bacteria to treat breakouts.
For dry orsensitive skin
Proactiv+®
Featuring Smart Target® benzoyl peroxide & salicylic acid
Exfoliate: Gently removes dead skin cells and treats acne.
Treat: Dives directly into pores to kill bacteria.
Hydrate: Deeply soothes, moisturizes, and brightens.
For inflamed, stubborn breakouts
ProactivMD®
Featuring our prescription-strength retinoid, Adapalene
Cleanse: Washes away dirt and oil without over-drying.
Treat: Prescription-strength retinoid treats and prevents breakouts.
Moisturize: Keeps skin hydrated and refreshed.
Not ready to commit? You're covered by our money back guarantee.
Give us a try for 60 days. If you're not in love with the results, return your bottles (even if they're empty) and we'll issue a full refund (less s&h).
Real people,
real results.
“
I could not be happier with how my skin looks. I did not expect it to transform this much and this quickly.
Results will vary
“
I only expected my acne to just clear up a little bit because even when I did have acne in the past, it only sort of went away. But to see how clear my skin had become was definitely shocking to me.
Results will vary
“
I kept on to the regimen, and then I remember Lacy looking over at me and she was just, like, wow, your skin looks really good. And she was looking at me from my bad side.
Results will vary
Membership has its perks.
When you subscribe to any of our systems, you're becoming a member of the proactiv family.
Subscribe to save
You'll always get low prices — and a free, routine-boosting gift! — when you purchase through proactiv.com.
Your kit, your way
Have to delay your shipment? Want to switch up your products? Need a refill? Your subscription is adjustable and flexible.
Routine boosters you'll love
Gain access to a whole skincare lineup. Add them to your subscription or shop separately — they're always discounted for the members.
Dr. Rachel Nazarian
Board-Certified Dermatologist, MD
Proactiv Partner
Tough on breakouts,
gentle on your skin.
Tough on
breakouts, gentle
on your skin.
“
Many acne treatments dry out your skin, but proactiv's three-step systems combine strong acne-fighting medication with gentle formulas to make sure your skin stays healthy, hydrated, and breakout free.
Dr. Rachel Nazarian
Board-Certified Dermatologist, MD
Proactiv Partner
Skincare systems that work.
“
No matter how good the product, using it occasionally won't yield results. Establishing a daily routine creates healthy habits and ensures you stay clear long term.
Dr. Rachel Nazarian
Board-Certified Dermatologist, MD
Proactiv Partner
Stick with it.
“
Clear skin takes time. Make sure you understand there are no quick fixes. It's a long game, but the results are worth it.
Supercharge your routine — for free.
Our Charcoal Pore Cleansing Brush is engineered especially for acne-prone skin to provide gentle exfoliation and a deep cleanse. It removes makeup, dirt, oil, and other skin-clogging impurities so your skin will feel smoother and look more radiant.
It's yours, free, when you subscribe!