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Overview: The Story Behind All-New Proactiv+Overview: The Story Behind All-New Proactiv+

Our Best Acne Treatment System Ever
from America’s #1 Acne Brand

Throughout their professional careers, Katie Rodan, M.D., and Kathy Fields, M.D., have been on a mission to help acne sufferers take control—so that the physical and emotional challenges of acne no longer need to be a fact of life. Their vision: Healthy, beautiful skin for all.

In 1995, these two Stanford-trained dermatologists launched Proactiv® Solution, the first-ever comprehensive three-step system to treat blemishes and help prevent new ones from forming.

Today, this iconic product is America's bestselling acne system, trusted by millions of women, men and teens, and recognized with 28 awards and honors from the beauty and health industry.

With more than 25 years in private clinical practice and as adjunct professors of dermatology at Stanford University, Doctors Rodan and Fields are at the forefront of dermatological breakthroughs and advances in skincare science. They are passionate about treating acne, transforming skin and restoring acne sufferers’ self-esteem to 100 percent.

“Our customers and our patients are our inspiration,” says Dr. Fields. “We are always working to perfect our formulas and reinvent our three steps to give them more.”


Dermatologists Katie Rodan, MD and Kathy Fields, MD


Clear Skin Is Just the Beginning

Over the last ten years, customers and patients increasingly began to tell Doctors Rodan and Fields that they were feeling pulled between treating their acne and taking care of other important skin issues, including the look of large pores, visibly uneven texture and tone, uneven texture and tone, dark marks and loss of radiance.

“Our patients were frustrated because managing their acne with topical products came at the expense of addressing their other skin concerns,” explains Dr. Rodan. “They desperately wanted a daily skincare program that would allow them to ‘have it all’—both a healthier, more radiant complexion and freedom from worry about breakouts. Our goal with Proactiv+ is to do just that!”

All-new Proactiv+ is the result of five years of research, extensive studies, and input from thousands of Proactiv® customers. Working with a team of expert chemists, Doctors Rodan and Fields have delivered a completely reengineered three-step system that fights acne faster and more effectively, and provides skincare benefits above and beyond what people generally would expect from an acne treatment.

Discover the Biggest Breakthrough in Acne Treatment

“The plus in Proactiv+ symbolizes that we’ve taken Proactiv® to a whole new level,” says Dr. Rodan. “We really do believe it’s our biggest breakthrough in acne treatment since we launched Proactiv® almost 15 years ago.”

Adds Dr. Fields, “We’ve enhanced the system’s ability to treat acne by adding more medicine and state-of-the-art acne-targeting technology. Plus, we’ve added advanced skincare ingredients, including glycolic acid, prebiotics, kojic acid and other nourishing botanicals, to help heal skin damage related to acne.”

“With Proactiv+,” says Dr. Rodan, “our goal is to give everyone the clear skin we all deserve plus the healthy, glowing, radiant complexion we all want.”