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How Proactive Works

How the Proactiv+ System Works

Proactiv+ is an advanced acne-treatment system with added medicine, built-in hydration and a new, smart way to treat acne. It is an all-new 3-Step System -- completely reformulated from the ground up -- for the dual purpose of delivering clear skin + a radiant complexion.

Proactiv+ is our first-ever dual-therapy acne + skincare system designed to promote healthy pores. The three synergistic steps combine our most powerful acne treatment ever with advanced, effective skincare ingredients.

How Acne Happens

Acne is a complicated, complex and continuous cycle. It is also chronic and incurable. Acne symptoms can be controlled with medicated treatment but the underlying condition can last for years or even decades.

But acne is a lot more than just breakouts. Some acne medicines can cause dryness and irritation. And problems common to acne-prone skin include uneven tone, unwanted pigmentation, excess oil and shine, redness and blotchiness, large-looking pores, and a dull, ashy complexion.

Common Problems of Acne-Prone Skin

In addition to breakouts, most people with acne also suffer from other common skin problems -- same problems that all-new Proactiv+ is designed to address, including the look of:

  • Dry Skin
  • Discoloration
  • Redness/Irritation
  • Dull Skin
  • Excess Oil/Shine
  • Post-Acne Marks
  • Rough Texture
  • Uneven Tone
  • Ashy Complexion

How Proactiv+ Helps Skin Flourish

Proactiv+ is the breakthrough acne-treatment system that delivers more than ever before: More medicine. Built-in hydration. And more benefits for a wide range of problems common to acne-prone skin.

Smart Target

On the skin's surface, benzoyl peroxide (BPO) can be drying and irritating. That's why the BPO in Proactiv+ is encapsulated with Smart Target technology. The encapsulated BPO is designed to be transported away from the skin's surface and delivered directly into the pores to actively kill the acne bacteria on contact. That means more acne-fighting medicine deep in the pore for long-lasting effectiveness.

Added Medicine

Antimicrobial benzoyl peroxide (2.5%) in Steps One and Two kills acne-causing bacteria. Now, a different acne medicine, salicylic acid (0.5%), has been added to Step Three to help prevent breakouts by helping keep pores clear of excess oil and dead skin cells.

Smarter Way to Heal

Exclusive encapsulated benzoyl peroxide with Smart
TARGET™ technology is designed to guide acne medicine off the skin's surface -- to help minimize dryness and irritation -- and deliver it with laser-like precision directly into pores, the target site for killing acne-causing bacteria.

Built-In Hydration

Each step in Proactiv+ contains hydrating skincare ingredients formulated to attract, lock-in and help sustain healthy levels of moisture in your skin.

With these and other enhancements to Proactiv+, even people with acne-prone skin can enjoy a beautiful complexion and the opportunity to achieve flawless, blemish-free skin that looks visibly smooth, even-toned, bright and luminous.

90% Report Significant Skin Improvements!

Prior to making Proactiv+ available to the public, a 13-week user-perception study was conducted. Not only did every single participant enjoy fewer breakouts, but over 90% of them also reported:

  • Smaller-looking pores
  • Less oily skin
  • Smoother-looking skin
  • Improved look of texture & clarity
  • Visibly improved post-acne marks
  • Brighter-looking complexion
  • Less dryness
  • Less irritation & redness
  • More radiance